Accord
2022 - 2023
Building a unique illustration system for
Axis Bank’s digital banking experience.
team
Aarcha Suresh
Uns Jaya Pandit
Ambika Gautam
Abhijath Ajay
Aizaz Rafiqi
My role
Character development,
Planning and advocacy,
Research, Colour palette,
Ideation & Renders,
Documentation
One year into working in the digital design team of Axis Bank (ADL), I took on the initiative to change how we present ourselves in our digital journeys. To be more
Open, Empathetic, Warm and Positive.
How might we
bring life into our experience?
communicate concepts better?
be more visually consistent?
This is what we came up with!
Scalable Construction
Everything in Accord can be broken down to basic shapes. Anchor points can be added/ modified/ as needed but are never left sharp.
Brand recall
We introduced the slant in the Axis Bank logo and pathway that stands for progress into the compositions-
Colours
With Burgundy being the most iconic element of the brand, we developed a colour palette that celebrates it.
Light and shadow
Accord has strong play of light and shadow- It adds life and depth to the art. Pinks are used very carefully to achieve this.
Original artwork.
Shadows
Midtones
Light
One with pinks remaining as shadows
Shadows
Midtones
Light
One with pinks as light
- Recolour + step down
Shadows
Midtones
Light
simple, emotive communication
Complete protection for you and your family.
CLOSE TO HOME
To make people at ease, we made it a point to always add details that sparked familiarity.
Introducing
Gold Loan!
The impact!
40%
Average MoM growth during the very first festive update in the Credit Cards journey.
© made with love, by team Accord.
Other projects
Anybody can be anything
Character development for financial empowerment
modularity
Scaling an Illustration system
balancing structure and emotion
Locked
Vann mantra
Packaging illustration
Accord
2022 - 2023
Building a unique illustration system for
Axis Bank’s digital banking experience.
team
Aarcha Suresh
Uns Jaya Pandit
Ambika Gautam
Abhijath Ajay
Aizaz Rafiqi
My role
Character development,
Planning and advocacy,
Research, Colour palette,
Ideation & Renders,
Documentation
One year into working in the digital design team of Axis Bank (ADL), I took on the initiative to change how we present ourselves in our digital journeys. To be more
Open, Empathetic, Warm and Positive.
How might we
bring life into our experience?
communicate concepts better?
be more visually consistent?
This is what we came up with!
Scalable Construction
Everything in Accord can be broken down to basic shapes. Anchor points can be added/ modified/ as needed but are never left sharp.
Brand recall
We introduced the slant in the Axis Bank logo and pathway that stands for progress into the compositions-
Colours
With Burgundy being the most iconic element of the brand, we developed a colour palette that celebrates it.
Light and shadow
Accord has strong play of light and shadow- It adds life and depth to the art. Pinks are used very carefully to achieve this.
Original artwork.
Shadows
Midtones
Light
One with pinks remaining as shadows
Shadows
Midtones
Light
One with pinks as light
- Recolour + step down
Shadows
Midtones
Light
simple, emotive communication
Complete protection for you and your family.
CLOSE TO HOME
To make people at ease, we made it a point to always add details that sparked familiarity.
Introducing
Gold Loan!
The impact!
40%
Average MoM growth during the very first festive update in the Credit Cards journey.
© made with love, by team Accord.
Other projects
Anybody can be anything
Character development for financial empowerment
modularity
Scaling an Illustration system
balancing structure and emotion
Locked
Vann mantra
Packaging illustration
Accord
2022 - 2023
Building a unique illustration system for Axis Bank’s digital banking experience.
team
Aarcha Suresh
Uns Jaya Pandit
Ambika Gautam
Abhijath Ajay
Aizaz Rafiqi
My role
Character development,
Planning and advocacy,
Research, Colour palette,
Ideation & Renders,
Documentation
One year into working in the digital design team of Axis Bank (ADL), I took on the initiative to change how we present ourselves in our digital journeys. To be more
Open, Empathetic, Warm and Positive.
How might we
bring life into our experience?
communicate concepts better?
be more visually consistent?
This is what we came up with!
Scalable Construction
Everything in Accord can be broken down to basic shapes. Anchor points can be added/ modified/ as needed but are never left sharp.
Brand recall
We introduced the slant in the Axis Bank logo and pathway that stands for progress into the compositions-
Colours
With Burgundy being the most iconic element of the brand, we developed a colour palette that celebrates it.
Light and shadow
Accord has strong play of light and shadow- It adds life and depth to the art. Pinks are used very carefully to achieve this.
Original artwork.
Shadows
Midtones
Light
One with pinks remaining as shadows
Shadows
Midtones
Light
One with pinks as light
- Recolour + step down
Shadows
Midtones
Light
simple, emotive communication
Complete protection for you and your family.
CLOSE TO HOME
To make people at ease, we made it a point to always add details that sparked familiarity.
Introducing
Gold Loan!
The impact!
40%
Average MoM growth during the very first festive update in the Credit Cards journey.
© made with love, by team Accord.
Other projects
Anybody can be anything
Character development for financial empowerment
modularity
Scaling an Illustration system balancing structure and emotion
Locked
Vann mantra
Packaging illustration
Accord
2022 - 2023
Building a unique illustration system for Axis Bank’s digital banking experience.
team
Aarcha Suresh
Uns Jaya Pandit
Ambika Gautam
Abhijath Ajay
Aizaz Rafiqi
My role
Character development,
Planning and advocacy,
Research, Colour palette,
Ideation & Renders,
Documentation
One year into working in the digital design team of Axis Bank (ADL), I took on the initiative to change how we present ourselves in our digital journeys. To be more
Open, Empathetic, Warm and Positive.
How might we
bring life into our experience?
communicate concepts better?
be more visually consistent?
This is what we came up with!
Scalable Construction
Everything in Accord can be broken down to basic shapes. Anchor points can be added/ modified/ as needed but are never left sharp.
Brand recall
We introduced the slant in the Axis Bank logo and pathway that stands for progress into the compositions-
Colours
With Burgundy being the most iconic element of the brand, we developed a colour palette that celebrates it.
Light and shadow
Accord has strong play of light and shadow- It adds life and depth to the art. Pinks are used very carefully to achieve this.
Original artwork.
Shadows
Midtones
Light
One with pinks remaining as shadows
Shadows
Midtones
Light
One with pinks as light
- Recolour + step down
Shadows
Midtones
Light
simple, emotive communication
Complete protection for you and your family.
CLOSE TO HOME
To make people at ease, we made it a point to always add details that sparked familiarity.
Introducing
Gold Loan!
The impact!
40%
Average MoM growth during the very first festive update in the Credit Cards journey.
© made with love, by team Accord.
Other projects
Anybody can be anything
Character development for financial empowerment
modularity
Scaling an Illustration system balancing structure and emotion
Locked
Vann mantra
Packaging illustration